Touch Panel Prototyping at AUDI
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The Company
AUDI is one of the world's most successful car manufacturers in the premium segment.
The Challenge
AUDI was looking for innovative input devices for the Multi Media Interface (MMI). The interaction with a touch pad for handwriting recognition was evaluated besides touch screen and other input means. The challenge was to bring the new concepts to life as early as possible.
The Solution
EB GUIDE Studio was used to evaluate the concept within user clinics in USA and China. The test users were able to experience the new interaction concept far before realization in EB GUIDE Studio.
The Benefit
Dr. Hamberger, responsible for the MMI concept at AUDI sums up the benefit of the solution: "EB GUIDE Studio helped us in a very early phase to bring the new concept to life. This way we had concrete customer feedback to base our decisions on."